PickthePineapple's Blog

Sweet Spots, Juicy Buys

3,2,1…LAUNCH! January 27, 2012

Filed under: Uncategorized — pickthepineapple @ 9:14 am

Happy Friday, Pineapple fans! It’s been another busy week at Pineapple HQ. We’ve had several meetings with clients (both potential and current) and yesterday Jay and I had the pleasure of having lunch with our friends from NCC Media, Mike and Denae, who were in town from Dallas. Thanks for a wonderful time, guys!

The big news from this week is the launch of the brand-new mobile-friendly Pineapple website. You’ll now be able to view our site from your phone or iPad, which is awesome! So when you’re bored sitting in traffic, or at the doctor’s office, or whatever, you can watch our spots! The relaunch is coming just in time for NADA 2012, which is perfect timing for all of our potential new clients who will be itching to Pick the Pineapple as soon as they meet us and see our work. That’s a given!

We’ve picked up several new clients for our Social Attack program, and we’ve been having a blast posting on Facebook and Twitter and getting to know the fans and followers for David Scott Fine Jewelry, Gilland Chevrolet GMC and Forest Ridge Golf Club. I’ve been learning a lot about engagement rings, which is fun for me…I’m a sucker for all things wedding-related. We’re off to a fantastic start for all of them, and we couldn’t be happier about the results.

The guys leave a week from today for fabulous Las Vegas, to attend NADA 2012. It’s a great opportunity to not only meet potential clients and spread the word about Pineapple, but a good time to catch up with several of our current clients, as well. I’m sure Jay and Barlow will find a fabulous venue in which to watch the Super Bowl, too. I’m a little sad that I have to stay behind, but I went to Vegas last time, so it’s Jay’s turn. I guess.

All of us have been getting a lot more involved with Twitter, so it’s time for you to follow us! You can follow our main feed @PineappleAd. If you want the scoop on sucky commercials, and nothing but blunt honesty, follow Barlow @PickPineapple. You can also follow Jay @letter10, me @smashgirlfriday and Jimmy the executive minion @thejimmynorton. We’re all pretty observant and have very different views on life, so I guarantee you’ll be entertained. If you’re not on Twitter yet, you should be! It’s addicting.

We’ve got two productions on the books in the next three weeks, so that’s keeping us busy, too. (I just learned what “pipe and drape” is. I mean, I knew what it was, but not that it had a name. Learn something new every day!) We are about to churn out some super creative stuff, so stay tuned.

From all of the Pineapple People, have a fabulous weekend, and enjoy the warmer-than-average weather. Maybe we’ll get lucky and avoid a blizzard this year….happy Friday, y’all!


I’m back! January 20, 2012

Filed under: Uncategorized — pickthepineapple @ 9:27 am

Hey, hey, Pineapple fans….I’m BACK! I had a wonderful time on maternity leave; I got about seventeen hours of sleep during the entire ten weeks, but I wouldn’t trade it for anything. Thanks to my amazing Pineapple People for being so understanding and patient with me while I was out. They did a great job covering for me, and I’m so grateful for that. But I’m pretty sure they’re relieved that I’m back at Pineapple HQ full time.

Holidays are a special time for the Pineapples, and the Barlows hosted another fantastic Christmas party for the group. They always graciously open their home to us and it’s done in true Barlow fashion; no karaoke and a keg for us. Lori whipped up a terrific holiday meal, and then we had our traditional gift exchange. This year we added a gag gift twist to the celebration, and with all of our inside jokes, it was pretty darn funny. Barlow was the winner with his gift to me, which made me sad at first. (Long story.) But he turned it around by arranging a special appearance with a guy I’ve always wanted to meet: Fox 23’s Ron Terrell! It made my day!

It’s been a busy week since I’ve been back. We are in the final stages of preparing to send Barlow and Jay to fabulous Las Vegas in a couple of weeks for NADA, THE convention for car dealerships. We are counting on convincing some new folks to Pick the Pineapple! We’ve also changed up our booth. It’s much more compact, so there will be no shipping it, which means zero chance of it getting stuck in a warehouse in a blizzard, like last year.

I managed to complete all of the annual media buys for our clients while I was out (in between feedings, of course!), so we are set to go for 2012. We’ve got several productions lined up for the next few weeks, and I’m excited; I’ve missed production shoot days! And it will be much easier on me since I don’t have a huge belly to lug around anymore.

We have three new spots that have been launched since the beginning of the year, so it’s time to share! First up, the newest commercial for David Scott Fine Jewelry in Panama City. We had a great time shooting this, not only because the gang at David Scott is a blast, but because we got to go to Panama City, which is beautiful. This was the last shoot that I got to go on, literally the last week that I was cleared to fly. I don’t know how much help I was because I had that previously mentioned huge belly and ankles the size of tree trunks at that point. But the spot turned out great!

It’s what you’ve been waiting for….Rog is back, and he’s ruling the courtroom! I was actually in the middle of making all the arrangements for this shoot when I ended up in the hospital three weeks earlier than planned. I was faced with a real problem when I got a call that our original courtroom couldn’t be used, as I was literally in a hospital bed when I received that news. Luckily, I had some reinforcements that were able to save the day!

Next up is our newest release for Davis-Moore Nissan in Wichita. I was completely out of the loop on this one, so Barlow got to take the bull by the horns and line everything up. (I like to think he became more and more appreciative of my work during that time, haha!) He was thrown a curveball when the original actor slated to play the dad got sick at the last minute, so he had to step in and put on his acting hat. (This isn’t a normal occurrence!) He got everything done and everyone drove off to Denver. This is a shoot that I really would have liked to have been on, because it’s so different than what we normally do. This is one of my favorites!

Jay has been working on revamping the Pineapple website, so we’ll let you know when that’s complete. Also, all of the Pineapple People are becoming more active on Twitter, so be sure to follow all of us. Barlow will let you know which local commercials SUCK and which companies are in desperate need of Picking Us! Follow Barlow at @PickPineapple, me at @smashgirlfriday and Jay at @letter10. Our executive minion, Jimmy, can be found at @thejimmynorton. You won’t be disappointed. We’re pretty honest!

It’s good to be back, Pineapple fans! Thanks to everyone that sent well-wishes and gifts and flowers. I appreciate all of you!