Good morning, Pineapple fans! It’s shaping up to be another busy day here at Pineapple HQ. I came in bright and early to get some quiet working time in; there’s something peaceful about the office when nobody else is here. I also got Pineapple HQ clean and sparkling, so it looks nice to start off the week. When everyone comes in, that’s when things kick into high gear and start getting crazy. It’s the end of the month, so that’s always a busy time for Brock and me as far as billing is concerned. And in addition to billing, I’m working on Adam’s travel schedule for this week. He will be hitting several different towns in Tennessee, visiting multiple clients, and it’s always a challenge to fit all the pieces together perfectly.
This morning we are meeting to discuss strategy for our newest client, Gilland Chevrolet GMC in Alabama. Adam and Jay are diving headfirst into market research so they can continue their super media buying skills in the new area. Barlow is churning out some new creative for them, as well as for several other clients. And I…well, I’m telling you about it, among other things! Don’t worry, I have plenty to keep me busy…that’s how Mondays are!
Did you watch the Academy Awards last night? I didn’t; does that make me a bad person? I just scanned over the list of winners to see what I missed. It took me about two minutes, so I feel pretty good about not spending three hours (or more?) watching the ceremony. The King’s Speech had a great night, winning Best Picture, Best Actor (Colin Firth), and Best Director (Tom Hooper). I haven’t seen it (mainly because I chose not to) but I’m sure it’s a terrific picture. I do like Colin Firth, except I only see him as Mark Darcy from the Bridget Jones movies.
I am very excited for Natalie Portman, winner of Best Actress for Black Swan. Now I want to see it even more! I’ve always loved her, even in random indie movies that nobody has ever heard of. And of course I liked her in Where the Heart Is; it’s one of my favorite books. I think she’s a fantastic actress, and she just seems really genuine. Maybe she’s a terrible beast of a person, but she doesn’t seem like it. Engaged, pregnant, and an Oscar. What a great year she’s having!
The Social Network was so buzzed about, and it didn’t come out a winner, not as much as expected. It did pick up Oscars for Best Adapted Screenplay, Best Editing and Best Original Score. I thought it was a good movie, but not Best Picture material. Obviously the Academy agreed with me. Jesse Eisenberg did a wonderful job as Mark Zuckerberg, though.
Apparently the big mess of the evening was James Franco, a co-host and also a nominee for Best Actor. I thought that James and Anne Hathaway would be a fun team, but I guess it was a flop, and the audience was begging for Billy Crystal to come back. James admitted that he didn’t spend time rehearsing like he should have, only flying in on the weekends, after taking classes at Yale during the week. But by all accounts, the duo was “on fire” during rehearsals. So what happened? I didn’t watch, but read that James was incredibly distracted and kept playing with his cell phone, and that Anne tried really hard, but was extremely nervous. Wouldn’t you be? I love the fact that Anne Hathaway was unknown until her first film, The Princess Diaries, was released in 2001. Now, 10 years later, she’s hosting the Academy Awards. I think that’s pretty neat. One fun fact about Anne is that she was originally cast as the female lead in Knocked Up, but was replaced with Katherine Heigl because she didn’t want to show live birth footage to give the illusion she was in labor.